Natural Climate Solution

Animated explainer video, part of a series for Greenpeace. It presents the central argument: protecting and restoring forests is a natural climate solution, but it doesn't replace cutting emissions. The topic had to be understood by everyone, even those who have never read a report on the subject. With Lasca Studio, IRRA structured the episode as an introduction, from the weight of land use in emissions to the call “cut emissions to zero,” repeated in the other videos. The timing of each sentence was adjusted for reading without narration. When an IPCC figure changed in the final stretch, the number was updated without missing the delivery.

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