New Identity
Manifesto and case video for Maringá FC, which had changed its crest four times in eight years and wanted an identity of its own, created by Brandigno. The films had to present it to fans and the market with the energy of a match day. With the agency, we used motion graphics and soccer footage to show the crest, colors and typography in action, and also delivered a bumper, a match promo and lineup GIFs. The rebranding won an iF Design Award and, in six months, brought 50% more jersey sales and 450% more official supporters.
Credits
APPROVAL - Alexandre Nami
CREATION - Brandigno
PRODUCTION - IRRA Studio
DIRECTor - José Marcus UZe
PREPARATION - Breeze Mendes
ANIMATION - Breno Santilli, José Marcus UZe e Lucas Alves
AUDIO - Marco Tureta