Consultant’s Day

For Dia da Consultora (Consultant Day), Natura wanted a video each consultant would feel was her own, with her name and photo applied programmatically. The animation had to work with any name and image, without losing the brand's delicacy, in about two weeks. IRRA animated illustrations by Willian Santiago, with art direction by Tribal Worldwide and production by La Baraque Creative. The photo frame stayed static to receive the personalization, and the name box became a texture that adapts to any length. The video was delivered within the campaign deadline.

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