Point of No Return
Explainer video in motion graphics for the NGO The Nature Conservancy (TNC) about nature's point of no return, the threshold beyond which it can no longer recover from deforestation and fires. The challenge was to show a process that can't be seen with the naked eye and to address a heavy topic without paralyzing viewers. We created a three-act narrative: resilient nature, the threshold we are crossing and the possible ways out. The episode has surpassed 51,000 views and is part of a nine-video series that totals more than 856,000.
Credits
APPROVAL - ERIK LOPES
SCRipt - jeferson santos
PRODUCTION - IRRA STUDIO
DIRECTION - BRENO SANTILLI
PROJECT MANAGER - ELIAS ARAKAWA
CUSTOMER SERVICE - José Marcus UZe
ART DIRECTOR - Ian Gabella, breeze mendes e duda monteiro
2D ANIMATORS - BRENO SANTILLI
VOICEOVER - bárbara rodrigues
AUDIO - Ricardo Emmã