Explainer video: what it is and how it can help you

If you have difficulties in explaining what your company does in a clear and direct form, or you don`t know how to present the benefits of a new product or service, the explainer video can help you a lot, and become your business’ best friend.

WHAT IS AN EXPLAINER VIDEO?

The main function of an explainer video is to explain content in a didactical and attractive form, always adopting a clear and concise language. Among the several objectives of an explainer videos are:

- Explaining how projects, campaigns, promotions or contests work;
- Presenting solutions offered to clients;
- Launching apps and systems, explaining how they function;
- Advertising products or services that are more technical;
- Demonstrating advantages of a service or product;
- Integration of new employees;
- Safety instructions for employees and visitors;
- Step-by-step instructions of procedures and norms;
- Transmitting company values;
- Disclosing results to stakeholders;
- Promoting internal trainings, such as on compliance, for instance;
- Announcing endomarketing actions;
- Among others…

In general, an explainer video is a little longer, but it is recommended that it does not exceed two minutes, which is sufficient for transmitting the message, without losing spectators’ attention. But, in order for it to be possible, the script is a fundamental key-factor and must be written by a professional.

The best way to explain complex content is by using characters and graphics, therefore, Animation and Motion Graphics are the most used languages in explainer videos, such as in the video below, made for Unimed Londrina to explain how the company’s book collection campaign works.

The explainer video may be used in Marketing Strategies, Sales, Endomarketing, HR, Work Safety among others. Versatile, it can be adopted by practically all types of company, from small to large corporations, from diverse sectors, such as:

- Technology
- Startups
- Education
- Agribusiness
- Services provider
- E-commerce
- Industries
- NGOs
And many others…

6 REASONS FOR THE EXPLAINER VIDEO TO BE YOUR BUSINESS’ BEST FRIEND

Now that you have understood what explainer videos are and how and where it can be used, check out 6 advantages of using this video format and start right now!

1. IMPROVEMENT IN GOOGLE RANKING

When incorporated to your website or blog, the explainer video helps improving the page ranking in search tools and increases its retention and conversion rates. Data disclosed by Rock Content demonstrate that pages with videos are 53 times more likely to be classified in the first page of Google’s organic search.

2. IT INCREASES EMAIL OPENING RATE

Using an explainer video in your email marketing or prospection can increase opening rates up to 71% and click rates up to 83%, according to GetResponse. Did you know that even by only using the word “video” in the e-mail subject the opening rates may increase by up to 19% and click rates by up to 65%?

3. IMPROVES ADVERTISEMENT ROI

52% of marketing professionals all around the world consider video as the content type with better ROI (Return over investment). Data cited by Brewery point out that 80% of internet users remember having seen a video advertisement in the last 30 days. Most important: Among these 80%, 46% performed some action.

4. IT APPROXIMATES YOUR COMPANY TO THE CLIENT

The explainer video promotes an approximation between your company and the client, because it communicates emotions and creates connections, actions that are increasingly important, mainly for digital business. Besides, the research by Wyzowl pointed out that 94% of useras state that they had watched an explainer video to learn more regarding a product or service.

5. IT EXPLAINS DIDACTICALLY CONTENTS THAT ARE TECHNICAL AND COMPLEX

Innovative or very specific business companies, such as in the technology area frequently experience difficulties in explaining what they do and how their processes work. The explainer video can explain in a much more dynamic and fast form, propelling your presentation to the client, personally or online.

6. IT HELPS ON LAUCHING NEW COMPANIES, PRODUCTS AND SERVICES

Are you launching a startup, a new product or service? The explainer video is an ideal option for helping you transmitting your idea in a clear way, highlighting the benefits of your new enterprise and helping you to attract investors and new clients.

Hey, what do you think about creating an explainer video for your company? Check out some video examples that IRRA Studio produced and request a quote!

EXAMPLES OF EXPLAINER VIDEOS

TNC – THE NATURE CONSERVANCY BRASIL

TNC – The Nature Conservancy Brasil, the largest organization for environmental conservation in the world needed to explain and orient producers regarding the environmental regularization process in accordance to the “Novo Código Florestal” (New Forestry Code). For that, IRRA developed a series of 5 explainer videos on the theme. This is the full video of this series, which joins all the content.

ACESSORIAS.COM

Acessorias.com, an accessory obligations management system, needed to explain how their tool works and show its benefits. In the explainer videos the storytelling technique was used, creating an approximation to the target-public, in this case accountants and accounting technicians.

TRUCKS CONTROL

Trucks Control, a tracking and communication company, used an explainer video to talk about LoRa, a type of radio frequency communication system and to present the company.

FULLTIME

Fulltime, a tracking and monitoring solutions company, wanted to announce new functions of their product, the Fullarm. For that, they opted for an explainer video, showing that with the new functionalities their clients can perform actions remotely.