250 Mega Advertisement
With the new brand ready, Ligue needed to sell. The first commercial had to present the 250 Mbps plan, the 100% fiber network and the slogan "Ligue-se" (Get connected), in versions from 10 to 30 seconds. IRRA chose live action with a host on a chroma key background, which gives the brand a human presence and leaves room for the identity's graphic elements in post-production. The script translates the plan into everyday situations, from series to games. Shot in one studio day, it was delivered in 30-, 15- and 10-second versions with slates for TV.
Credits
MARKETING - Danilo Pereira e Juliana Pizi
COMmERCIAL - Pedro Nami
APproval – Alexandre Nami e Danilo Pereira
CONCEpt - Brandigno
script - Sarah Ribeiro Machado
PRODUction - IRRA Studio
DIREctor - José Marcus UZe
ASSISTant director - Thayse Oguido
ART director - Breeze Mendes
costumes/objects - Thais Blanco
beauty - EC Makeup
photography - Manoel Coimbra
gaffer/electrician - Ricardo Barros “Carioca”
Location – Maurício Antônio
MONTAGE - Marcela Cristina
editing/post - José Marcus UZe
2d ANIMAtors - José Marcus UZe, Ricardo Emmã e Lucas Alves
render/ancine - Breno Santilli
AcTOR - Wellington Rossini
aUDIO - Marco Tureta