Anthropocene
Animated explainer video in motion graphics for the NGO The Nature Conservancy (TNC) Brasil about the Anthropocene: humanity changing the planet on a geological scale. The challenge was to condense thousands of years of history into a few minutes without losing the thread. With illustrations and animation, we show time passing and the impact growing in the same scene, in a simple, direct script that TNC approved in its first version. We also delivered a 1-minute vertical cut. Result: more than 7,300 views on TNC Brasil's YouTube channel. The nine-video series totals more than 856,000.
Credits
APPROVAL - ERIK LOPES
SCRipt - jeferson santos
PRODUCTION - IRRA STUDIO
DIRECTION - BRENO SANTILLI
PROJECT MANAGER - ELIAS ARAKAWA
CUSTOMER SERVICE - José Marcus UZe
ART DIRECTOR - Ian Gabella, breeze mendes e duda monteiro
2D ANIMATORS - BRENO SANTILLI e lucas alves
VOICEOVER - estela nunes
AUDIO - Ricardo Emmã