Wood Production Chain

Live-action institutional video for Florestal Frísia, which serves producers who plant forests and industries that depend on wood all year round. The service ranges from technical assistance to harvesting and sales, and is hard to see from the outside. We built the script with Frísia's Florestal team, which reviewed each stage, and planned a single shoot day that followed the chain: office, farm, harvester, log measurement, transportation and boiler in Ponta Grossa. In editing, voiceover, lettering and motion show Florestal's numbers, such as more than 4,000 hectares planted.

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