Enfrute Event
Animation
Event
Humorous 2D animated video for ADAMA to invite growers, students, researchers and consultants to its booth at Enfrute, the fruit-growing meeting. The apple itself narrates and tells its story, from the orchard in the cold South to the table, for an audience aged 20 to 60. IRRA turned the team's draft into a script and voiceover and rewrote the text to put the apple at the center of attention. The 2D animation came out in versions for Facebook and WhatsApp and got subtitled and looping versions for the booth TV.
Credits
Approval - Claudia Mello
script - ADAMA
Direction - IRRA Studio
art director- Dilan Gama
lead animation - José Marcus "UZe"
voiceover - Ana Paula Schneider
audio - Marco Tureta