Redesign
In 2020, Brasmax renewed its visual identity. The launch video had to show the modernity of the new brand and tell growers that Brasmax hadn't changed. IRRA built the motion graphics from the logo, fonts and colors, with the storyboard approved screen by screen. The narrative opens with a question and explains the name (Brasil and Glycine max), the flag colors and the icon of hands embracing the seed. The video was used at the internal launch and has more than 4,300 views on YouTube and 4,400 plays on Instagram.
Credits
APPROVAL - Thais Cavalari Rosa
SCRipt/DIRECTor - José Marcus UZe
PRODUCTION - IRRA Studio
ART director - Breeze Mendes
ANIMATION - José Marcus UZe, Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves
AUDIO - IRRA Studio