We value your choices

In 2021, Cultura Inglesa reorganized enrollment around hybrid learning, and families had questions: does the student choose between in-person and online, or does everything become hybrid? The message had to be clear without sounding like an imposition. IRRA wrote a script of about 1min30 that explains the model step by step, in a light, friendly tone. In review, it made clear that every enrollment is hybrid and that the choice is a preference between online and in-person. The animation follows the brand identity and was made to reach parents and the school's social media.

Credits