High School Enrollment

Instituto Adventista Paranaense needed a 35-second spot for high school enrollment. The Amblard agency had the script, artwork and jingle ready; what was missing was bringing the art to life on a short deadline. IRRA acted as the agency's animation arm. An animatic synced to the jingle validated the pacing before production. IRRA animated the characters' eyes and mouths, brought the lettering to the center of the narrative and, on its own initiative, added sound design to the music. The spot was approved, and afterward Amblard referred IRRA to other clients.

Credits