ADAMA Pastagem App

Launch video for the ADAMA Pastagem app, which helps cattle ranchers take care of their pastures, in 2D animation with parallax. ADAMA needed a video of just over a minute that would reach the app stores along with the app, which was still in development. We adapted the script for animation, adjusted the typography for a rural audience and added pauses in the narration so each piece of information could sink in. As soon as the app was published, we used the final screens. The video has more than 1,500 views on YouTube and became a reference for the launch of the ADAMA Clima app.

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