Desafio de Rima "ABCdário"

Music video for “ABCdário,” by Fabio Brazza, in which each verse uses words with the same initial letter, from A to Z. The video had to let the audience follow the wordplay without becoming just text on screen, with filming in São Paulo and IRRA in Londrina. IRRA listened to the artist and proposed mixing Brazza singing around the city with collages and lettering. We defined shots and framing for Glow Produções to film at four locations in a single day. IRRA also handled direction, animation and post. The video has more than 2.3 million views on YouTube.

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