Digital Agro 2019
Digital Agro 2019, Frísia's agtech fair, brought together more than 40 exhibitors and speakers such as Leandro Karnal. In 30 seconds of TV, the spot had to communicate innovation to farmers and show the scale of the event. IRRA started with a teaser and created the TV spot keeping the same identity, voice-over artist and motion, so the campaign would feel like one. The script featured the event's numbers and speaker lineup. The spot aired on RPC, RIC TV Record and Rede Massa/SBT.
Credits
Approval - Willy e Luciano
script - Sarah Ribeiro Machado
Production - IRRA Studio
Director - José Marcus UZe
Art Director - Breeze Mendes
2d ANIMATors - Breno Santilli e José Marcus UZe
voiceover – Diego Campos
audio - Marco Tureta