Araddo Exclusive Formulation

Second explainer video for Araddo, ADAMA's herbicide, about the formulation technology awarded at the Crop Science Awards. The challenge: showing what can't be seen, such as the micelles that protect the active ingredients and the lower volatilization loss, without losing the grower along the way. We kept the presenter and the language of the first video so the series would be recognized as one. We created a side-by-side scene comparing tank mixing with Araddo and a 2D solution with a spherical effect for the micelles. The video has more than 27,000 views on ADAMA's YouTube channel.

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