Automatic Document Generator
The benefit of GAD, software that automates paperwork in the metalworking industry, happens inside the system, and that's hard to show. In partnership with Agência Intrépido, we turned the technical material into a one-minute animated explainer video: João, our character, receives an order and watches GAD convert it into the picking list, the labels and files such as DXF and PDF. The screens use the industry's real formats, and the flat style follows the client's identity. The storyboard was approved on the first try, and the video also got a WhatsApp version.
Credits
AGENCY - AGÊNCIA INTRÉPIDO
APPROVAL - FERNANDO FERREIRA
SCRIPT - SARAH RIBEIRO MACHADO
SCREENPLAY - BRENO SANTILLI, MARCELA CRISTINA, RICARDO EMMÃ E LUCAS ALVES
PRODUCTION - IRRA STUDIO
DIRECTOR - JOSÉ MARCUS UZE
ART DIRECTOR - BREEZE MENDES
2D ANIMATORS - BRENO SANTILLI, MARCELA CRISTINA, RICARDO EMMÃ E LUCAS ALVES
VOICEOVER - DANIEL DAZZINI
AUDIO - IRRA STUDIO