Professions Guide

Explainer video series for Kroton on what each distance-learning undergraduate program lets you do with the degree. Kroton needed to answer this program by program, for Unopar and Anhanguera. We turned academic fact sheets and Q&As into short voiceover scripts and created a standard for the series: same structure, same visual language. Each guide was born in the Unopar version and adapted for Anhanguera. Sensitive points were rewritten with the marketing team until they sounded informative. The series covered programs such as Teacher Training, Physical Education, Nursing, and Aesthetics and Cosmetics.

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