Water and Forest Producers

Dense technical results, a few minutes and an audience that needed to see itself on screen: rural producers. For the NGO The Nature Conservancy (TNC) Brasil, we created the animated explainer video for Produtores de Água e Floresta, a program that pays producers in Rio Claro (RJ) to conserve the Atlantic Forest that protects Rio de Janeiro's water. We wrote the script with TNC's science director, prioritizing the results, and made a fully illustrated animation in a pastel palette, with species, landscapes and a producer true to the place. We also released the illustrations as open files for the project's newsletter and report.

Credits