Collaboration for Forests And Agriculture Collaboration for Forests And Agriculture

Collaboration for Forests And Agriculture

Motion Graphics Explanatory

Institutional video in English about Collaboration for Forests and Agriculture, which brings together TNC and major commodity companies to end deforestation in the soy and beef supply chains of the Amazon, the Cerrado and the Chaco. TNC needed to tell years of project work to international partners and funders, in English, in 5 minutes. We streamlined the technical content and worked with a climbing analogy to convey continuous effort and progress. Real footage, maps, data and newspaper clippings make up the visual language. The video was made to circulate in newsletters and on the social media of TNC and its partners.

Credits

APPROVAL - Josi Sales, Mariana Pitta e Melissa Brito
SCRipt - Sarah Ribeiro Machado, Breno Santilli, Marcela Cristina, Ricardo Emmã, Lucas Alves, Breeze Mendes, Orivaldo Neto e Julio Sanchez
PRODUCTION - IRRA Studio
DIRECTION - José Marcus UZe
ART director - Breeze Mendes, Orivaldo Neto e Julio Sanchez
2d ANIMATors - José Marcus UZe, Breno Santilli, Marcela Cristina, Ricardo Emmã e Lucas Alves 
voiceover - Jeffrey
AUDIO - IRRA Studio

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