Redesign

Motion graphics brand presentation video for Brasmax, which renewed its visual identity in 2020. The video had to show the modernity of the new brand and tell growers that Brasmax hadn't changed. The animation starts from the logo, typefaces and colors, with a storyboard approved screen by screen. The narrative opens with a question and explains the name (Brasil and Glycine max), the colors of the flag and the icon of hands embracing the seed. The video was used at the internal launch and has more than 4,300 views on YouTube and 4,400 on Instagram.

Credits