Be a Partner

Capptan, based in Maringá, developed apps for tech companies without an in-house mobile team. The video for its partner page had to show, in under a minute, a market transformed by the smartphone and invite companies to become partners. IRRA adapted Capptan's script to the short format and created a character who reacts to every emotion in the text, because the message depended on the shift from "disastrous" to "become a partner." The art followed the brand guide. Delivered in February 2018, the video became a reference cited by Uniware in another brief.

Credits